Communication by Design: A Conversational Approach to Search & Recommendations at Canva

Peter Bailey, CJ Jones

Session: Industry Session - Thursday 2022-12-01 11:00-12:30 AEDT
Industry Talk
In-Person Presentation


We briefly discuss Canva the company and its mission, then introduce our user experience framework for search and recommendations. Our goal is that Canva customers participate in a conversation with the product, with their visual communication intent acting as the locus of that conversation. We describe the six aspects of the framework, drawing on examples throughout the creative process where our current search and recommendations technologies demonstrate each aspect. We conclude with some of the biggest open challenges that we are facing.